Swingcrats Blog

HVAC Marketing

September 13th, 2009

I teach business courses at our local community college and, very often, run short seminars for local business and professional people.  Not long ago, I hosted a one day marketing seminar for local craft businesses, such as carpenters, electrical contractors and heating and cooling contractors. One of the main points to come out of the seminar was the simple fact that marketing is a common concern of all businesses.  One business told us about starting a really focused HVAC marketing campaign that he carefully tracked.  Even in this poor economy, he managed to increase his cold calls by thirty eight percent, which is a near miracle.

Entry Filed under: Business